| Original language | English |
|---|---|
| Pages (from-to) | 674-682 |
| Journal | Advances in Consumer Research |
| Volume | 31 |
| Publication status | Published - 2004 |
Ais It a Foreign Product?@ a Scale to Classify Products in an Era of Globalization
Ju-Faye Kao
Research output: Contribution to journal › Article › peer-review