An exploration of consumer resistance to mobile advertising.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	The Asian Conference on Arts and Humanities/The Asian Conference on the Social Sciences 2010
Place of Publication	Osaka, Japan.
Publication status	Published - 2010

Cite this

@inproceedings{43591383e5834662a32bad11a63be764,

title = "An exploration of consumer resistance to mobile advertising.",

author = "Peng-Ting Chen and Hsieh, \{Hsin Pei\} and Jian-Hong Chen and Kuo, \{Shu Chen\}",

year = "2010",

language = "English",

booktitle = "The Asian Conference on Arts and Humanities/The Asian Conference on the Social Sciences 2010",

}