Abstract
Collective nostalgia refers to the nostalgia originating from emotional attachment to collective cultural identities without earlier personal experience. This study shows that collective nostalgia is independent of personal nostalgia, the nostalgia originating from personal earlier experience. These two types of nostalgia exert independent influences on the formation of identity preferences.
| Original language | English |
|---|---|
| Pages (from-to) | 514-518 |
| Number of pages | 5 |
| Journal | Advances in Consumer Research |
| Volume | 40 |
| Publication status | Published - 2012 Dec 1 |
All Science Journal Classification (ASJC) codes
- Marketing
- Economics and Econometrics
- Applied Psychology