An exploratory study of collective nostalgia

Research output: Contribution to journalArticlepeer-review

Abstract

Collective nostalgia refers to the nostalgia originating from emotional attachment to collective cultural identities without earlier personal experience. This study shows that collective nostalgia is independent of personal nostalgia, the nostalgia originating from personal earlier experience. These two types of nostalgia exert independent influences on the formation of identity preferences.

Original languageEnglish
Pages (from-to)514-518
Number of pages5
JournalAdvances in Consumer Research
Volume40
Publication statusPublished - 2012 Dec 1

All Science Journal Classification (ASJC) codes

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

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