Recently, due to the fast growth of the information technology applications in the automotive industry, the importance to develop automotive integrated services is well recognized. This paper presents a model of the innovation service and illustrates how an automotive alliance is formed (Automotive Integrated Services & Intelligent Card Alliance, AISICA) in order to organize mutual resources and to offer their consumers a novel and value-added service timely. The Analytical Hierarchical Process (AHP) method is adopted to analyze the critical successful factors of the proposed service model. This research also presents three possible strategies - technology-oriented, service-oriented and collaboration-oriented strategies for the business model to reduce the risks associated. While the proposed model and AISICA is summarized from the experiences from our pilot experiment, it should be used as the basis to attract more organizations to apply automotive integrated services in the future.