An innovation business model on automotive integrated services

Wen Hsien Hsu, Jrjung Lyu, Wei Ting Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recently, due to the fast growth of the information technology applications in the automotive industry, the importance to develop automotive integrated services is well recognized. This paper presents a model of the innovation service and illustrates how an automotive alliance is formed (Automotive Integrated Services & Intelligent Card Alliance, AISICA) in order to organize mutual resources and to offer their consumers a novel and value-added service timely. The Analytical Hierarchical Process (AHP) method is adopted to analyze the critical successful factors of the proposed service model. This research also presents three possible strategies - technology-oriented, service-oriented and collaboration-oriented strategies for the business model to reduce the risks associated. While the proposed model and AISICA is summarized from the experiences from our pilot experiment, it should be used as the basis to attract more organizations to apply automotive integrated services in the future.

Original languageEnglish
Title of host publication14th World Congress on Intelligent Transport Systems, ITS 2007
Pages3010-3017
Number of pages8
Publication statusPublished - 2007 Dec 1
Event14th World Congress on Intelligent Transport Systems, ITS 2007 - Beijing, China
Duration: 2007 Oct 92007 Oct 13

Publication series

Name14th World Congress on Intelligent Transport Systems, ITS 2007
Volume4

Other

Other14th World Congress on Intelligent Transport Systems, ITS 2007
CountryChina
CityBeijing
Period07-10-0907-10-13

All Science Journal Classification (ASJC) codes

  • Mechanical Engineering
  • Electrical and Electronic Engineering
  • Control and Systems Engineering
  • Transportation
  • Automotive Engineering
  • Computer Networks and Communications
  • Artificial Intelligence
  • Computer Science Applications

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