An integrated analysis of critical factor selection and service quality evaluation for shopping platform services

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Nowadays, online and television (TV) shopping platforms, such as the shopping platform service, are becoming extremely popular. Despite these technological advances, there are some disputes resulting from the misunderstanding between real products and virtual ones. Consequently, many traditional physical sellers have been transforming their businesses to sell goods on TV. In recent years, the development of internet - applied shopping, such as MOD (Multimedia on Demand) in Taiwan, has brought shopping platform services to another new milestone. Shopping platform services have no limitations in relation to showcase space and business closing times. Therefore, shopping platform services are becoming more important than ever. Understanding customers' attitudes about shopping platforms efficiently helps shopping platform service providers to improve their service qualities and increase their market size. In this study, a novel MCDM (Multiple Criteria Decision Making) approach is used to solve the decision of service quality for shopping platform services. By applying this analytical process, this study determines the critical factors of shopping platform services that customers care about and identifies the service aspects/criteria and their corresponding service strategy groups.

Original languageEnglish
Title of host publication2011 International Conference on ICT Convergence, ICTC 2011
Pages691-696
Number of pages6
DOIs
Publication statusPublished - 2011 Dec 23
Event2011 International Conference on ICT Convergence, ICTC 2011 - Seoul, Korea, Republic of
Duration: 2011 Sep 282011 Sep 30

Publication series

Name2011 International Conference on ICT Convergence, ICTC 2011

Conference

Conference2011 International Conference on ICT Convergence, ICTC 2011
CountryKorea, Republic of
CitySeoul
Period11-09-2811-09-30

All Science Journal Classification (ASJC) codes

  • Information Systems

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  • Cite this

    Lin, C-L. (2011). An integrated analysis of critical factor selection and service quality evaluation for shopping platform services. In 2011 International Conference on ICT Convergence, ICTC 2011 (pp. 691-696). [6082711] (2011 International Conference on ICT Convergence, ICTC 2011). https://doi.org/10.1109/ICTC.2011.6082711