@inproceedings{dc7a03751f244b52ba682a3a9ed334e4,
title = "An integrated analysis of customer requirements for bicycle leisure activity functional clothing design",
abstract = "The enhancement of our living quality has made people increase requirements of product functions. Bicycle-related clothing is known to play an important role for biking in comfort and safety. Most manufacturers mainly focus on the improvement of material properties of clothes instead of clothing design to meet customer requirements. This shortsighted view may not help increase the marketing competition. The objective of this research is to use an integrated procedure to determine customer requirements for bicycle leisure activity functional clothing design. In this research, a multiple regression analysis on identifying potential customers is used, and followed by the AIO lifestyle questionnaire, factor analysis and conjoint analysis to determine groups of customer preferences for bicycle leisure activity functional clothing design. The preferences of different ethnic group contents will be referenced for designers to define customer requirements and criteria in the process of bicycle leisure activity functional clothing development.",
author = "Lin, {Ming Chyuan} and Lin, {Yi Hsien} and Liu, {Shuo Fang} and Chen, {Ming Shi}",
note = "Funding Information: The authors are grateful to the Ministry of Science and Technology, Taiwan for supporting this research under the grant number MOST104-2221-E-269-005; International Conference on Ergonomics in Design, AHFE 2016 ; Conference date: 27-07-2016 Through 31-07-2016",
year = "2016",
doi = "10.1007/978-3-319-41983-1_35",
language = "English",
isbn = "9783319419824",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "391--403",
editor = "Marcelo Soares and Francisco Rebelo",
booktitle = "Advances in Ergonomics in Design - Proceedings of the AHFE 2016 International Conference on Ergonomics in Design",
address = "Germany",
}