An integrated analysis of customer requirements for bicycle leisure activity functional clothing design

Ming Chyuan Lin, Yi Hsien Lin, Shuo Fang Liu, Ming Shi Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The enhancement of our living quality has made people increase requirements of product functions. Bicycle-related clothing is known to play an important role for biking in comfort and safety. Most manufacturers mainly focus on the improvement of material properties of clothes instead of clothing design to meet customer requirements. This shortsighted view may not help increase the marketing competition. The objective of this research is to use an integrated procedure to determine customer requirements for bicycle leisure activity functional clothing design. In this research, a multiple regression analysis on identifying potential customers is used, and followed by the AIO lifestyle questionnaire, factor analysis and conjoint analysis to determine groups of customer preferences for bicycle leisure activity functional clothing design. The preferences of different ethnic group contents will be referenced for designers to define customer requirements and criteria in the process of bicycle leisure activity functional clothing development.

Original languageEnglish
Title of host publicationAdvances in Ergonomics in Design - Proceedings of the AHFE 2016 International Conference on Ergonomics in Design
EditorsMarcelo Soares, Francisco Rebelo
PublisherSpringer Verlag
Pages391-403
Number of pages13
ISBN (Print)9783319419824
DOIs
Publication statusPublished - 2016
EventInternational Conference on Ergonomics in Design, AHFE 2016 - Walt Disney World, United States
Duration: 2016 Jul 272016 Jul 31

Publication series

NameAdvances in Intelligent Systems and Computing
Volume485
ISSN (Print)2194-5357

Other

OtherInternational Conference on Ergonomics in Design, AHFE 2016
CountryUnited States
CityWalt Disney World
Period16-07-2716-07-31

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

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