An integrated framework for modelling the adoptive behaviour of online product recommendations

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

A new-product recommendation system supports users in making buying decisions. The method representing recommending results in accordance with users' preferences is one of the crucial technologies for persuading users to adopt the recommendations. A body of literature proposes technical improvements in recommendation systems (RS). However, the research that investigates users' behaviour toward adopting results presented by the RS is scarce. This paper targets the online scenario that customers provide post-purchase opinions; in this case, e-word-of-mouth (eWOMs). It investigates the choice model in terms of adoptive and evaluative behaviour of the eWOMs receivers (users of the recommendation systems). This paper presents ongoing research that proposes an integrated framework that links literature on the use of product recommendation systems.

Original languageEnglish
Title of host publicationInternational Conference for Internet Technology and Secured Transactions, ICITST 2009
Publication statusPublished - 2009 Dec 1
EventInternational Conference for Internet Technology and Secured Transactions, ICITST 2009 - London, United Kingdom
Duration: 2009 Nov 92009 Nov 12

Publication series

NameInternational Conference for Internet Technology and Secured Transactions, ICITST 2009

Conference

ConferenceInternational Conference for Internet Technology and Secured Transactions, ICITST 2009
CountryUnited Kingdom
CityLondon
Period09-11-0909-11-12

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All Science Journal Classification (ASJC) codes

  • Computer Science(all)

Cite this

Lin, W. S. (2009). An integrated framework for modelling the adoptive behaviour of online product recommendations. In International Conference for Internet Technology and Secured Transactions, ICITST 2009 [5402552] (International Conference for Internet Technology and Secured Transactions, ICITST 2009).