TY - JOUR
T1 - App based souvenirs and entry tickets
T2 - A new means of enhancing post visit memories: A case study from Taiwan
AU - Lee, I. Jui
AU - Chen, Chien Hsu
AU - Su, Chun Yun
N1 - Publisher Copyright:
© 2017 Elsevier Ltd
PY - 2017/10
Y1 - 2017/10
N2 - Post-travel experiences influence whether a tourist decides to revisit a destination. Tourists usually use souvenirs as triggers to connect with their past travel. We have created a cloud-based mobile augmented reality (AR) system (MARS) accessible via, for example, a theme park's entrance ticket. MARS can auto-grab information from the theme park's website's real-time information and broadcast special events displayed by AR mode. MARS makes recalling one's travel experience more vivid because it becomes both visualized and interactive. Moreover, MARS is intended to increase tourists’ motivation to revisit. The system is intended to enhance a tourist's post-travel experience. This gives the post-travel experience new value, and increases motivation to revisit.
AB - Post-travel experiences influence whether a tourist decides to revisit a destination. Tourists usually use souvenirs as triggers to connect with their past travel. We have created a cloud-based mobile augmented reality (AR) system (MARS) accessible via, for example, a theme park's entrance ticket. MARS can auto-grab information from the theme park's website's real-time information and broadcast special events displayed by AR mode. MARS makes recalling one's travel experience more vivid because it becomes both visualized and interactive. Moreover, MARS is intended to increase tourists’ motivation to revisit. The system is intended to enhance a tourist's post-travel experience. This gives the post-travel experience new value, and increases motivation to revisit.
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U2 - 10.1016/j.tmp.2017.09.001
DO - 10.1016/j.tmp.2017.09.001
M3 - Article
AN - SCOPUS:85033496412
SN - 2211-9736
VL - 24
SP - 177
EP - 185
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
ER -