Recently, technological innovation is a critical element for a country's economic growth. Also, the role of university transfers from educational provider to 'entrepreneurial university'. Thus, the university starts to play the role as one to make technology commercialization in terms of technology transfer. Most of the previous research focuses on the economic and social perspective to analyze the contribution of technology commercialization. Due to many key stakeholders and influential factors involving in the whole process, which were seldom taken into account in the research, this research tries to analyze the process from the service design perspective. The aim of the research is to figure out the main factors to change the technology transfer process from passive to active. During observation and interview, the authors discovered that in addition to improving the process by changing the original one, other influential factors such as the employees' interests, regulations of technology transfer, and executors' mindsets of achieving the goals are essential to promote transferring technology to an ideal status and level.