Applying the theory of consumption values to choice behavior toward green products

Pei-Chun Lin, Y. Huang, J. Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

This study applies the theory of consumption values as a theoretical basis to verify consumer choice behavior toward green products. This study investigates consumers' consumption values and choice behaviors toward green products to provide promotion/sales advice for governments, green groups, and the green industry. The study result will help producers decrease the risk of green product development, and strengthen its marketing competition, and eliminate the gap between consumption values of green products and consumers' choice behavior.

Original languageEnglish
Title of host publication5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
Pages348-353
Number of pages6
DOIs
Publication statusPublished - 2010 Jul 30
Event5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 - Singapore, Singapore
Duration: 2010 Jun 22010 Jun 5

Publication series

Name5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010

Other

Other5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
CountrySingapore
CitySingapore
Period10-06-0210-06-05

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation
  • Strategy and Management

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  • Cite this

    Lin, P-C., Huang, Y., & Wang, J. (2010). Applying the theory of consumption values to choice behavior toward green products. In 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 (pp. 348-353). [5492714] (5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010). https://doi.org/10.1109/ICMIT.2010.5492714