Artificial Intelligence Impact on Digital Content Marketing Research

Shang Fang Hsu, Shyhnan Liou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

This study addresses how AI will change the development of content marketing. Content marketing refers to marketing strategies executed by the means of creating and releasing valuable content to help attract and retain the targeted audience. With the flourishing of social media, as well as smart technology with AI advancement, the content marketing faces radical innovation opportunities and challenges. Thus, this research aims to review and propose development strategies of content marketing with AI technology. The study discussed the issue with the frame of content creation, channel distribution, marketing effect, and strategy adjustment. We propose that with promise of AI advancement, content marketing would have the opportunities to get even closer to the customers and precisely obtain their insight. In addition, this advantage would enhance if well prepared for the challenges in the safekeeping of personal data and building trust with the customers.

Original languageEnglish
Title of host publication2021 9th International Conference on Orange Technology, ICOT 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665478427
DOIs
Publication statusPublished - 2021
Event9th International Conference on Orange Technology, ICOT 2021 - Tainan, Taiwan
Duration: 2021 Dec 162021 Dec 17

Publication series

Name2021 9th International Conference on Orange Technology, ICOT 2021

Conference

Conference9th International Conference on Orange Technology, ICOT 2021
Country/TerritoryTaiwan
CityTainan
Period21-12-1621-12-17

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Social Psychology
  • Health(social science)
  • Communication
  • Urban Studies

Fingerprint

Dive into the research topics of 'Artificial Intelligence Impact on Digital Content Marketing Research'. Together they form a unique fingerprint.

Cite this