Assessment of commercialization strategy using R&D capability

Chinho Lin, Jyun Lin Jiang, Ya Jung Wu, Chia Chi Chang

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

Purpose - The purpose of this paper is to present a cooperation model identifying the R&D capability as the central driver of startup commercialization strategy, by which new startups can evaluate their relative R&D capability and consequently choose an appropriate commercialization strategy. Design/methodology/approach - A cooperation model has been constructed, and drawing upon the patent data of 91 aluminum nitride manufacturers, the implications of R&D capability for commercialization strategy are illustrated. Findings - The authors' analysis suggests that competitive interaction between startup innovators and established firms depends on the R&D capability of the startup innovators, which can be evaluated by patent data. Practical implications - For technologically efficient firms, a high level of integration to achieve the benefits of economies of scope will lead to more profits. However, for technologically inefficient firms, maintaining a low level of integration to achieve the benefits of specialization is the better strategy. Originality/value - This paper provides a simplified model which combines an evaluation of R&D capability using patent data with strategic decision making to facilitate successful commercialization in startups.

Original languageEnglish
Pages (from-to)341-369
Number of pages29
JournalIndustrial Management and Data Systems
Volume111
Issue number3
DOIs
Publication statusPublished - 2011 May 11

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering

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