Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain

V. G. Girish, Ching Fu Chen

Research output: Contribution to journalLetter

15 Citations (Scopus)


This study empirically investigates the relationships among authenticity, experience–measured by emotions (i.e. pleasure and arousal) along with satisfaction, and loyalty in the festival context. Structural equation modelling is employed to examine a sample of 211 visitors attending the San Fermin festival in Spain. Results show that authenticity positively affects experience, while on the other hand, only arousal has positive effects on satisfaction and festival loyalty. Satisfaction is positively associated with festival loyalty.

Original languageEnglish
Pages (from-to)1551-1556
Number of pages6
JournalCurrent Issues in Tourism
Issue number15
Publication statusPublished - 2017 Nov 18


All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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