Brand a Nation: What is being Brand? The Impact of Olympics on China

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	57-66
Journal	International Journal of the Humanities
Volume	7
Issue number	10
Publication status	Published - 2009

All Science Journal Classification (ASJC) codes

@article{8e7839721b92411ebe885891c167042d,

title = "Brand a Nation: What is being Brand? The Impact of Olympics on China",

author = "T.C Blair and K.H. Chen and Meng-Dar Shieh and S.C. Chiou",

year = "2009",

language = "English",

volume = "7",

pages = "57--66",

journal = "International Journal of the Humanities",

issn = "1447-9508",

publisher = "Common Ground Publishing",

number = "10",

}