| Original language | English |
|---|---|
| Title of host publication | The 16th Asia Pacific Management Conference (APMC) |
| Place of Publication | Kwansei Gakuin University, Japan. |
| Publication status | Published - 2014 Dec |
Brand Equity Build up from Industrial Tourism
Guo Jie Ling, Hsueh-Wen Chow, I. yin Yen, Hwang Kuo-Ping
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution