Original language | English |
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Title of host publication | The 16th Asia Pacific Management Conference (APMC) |
Place of Publication | Kwansei Gakuin University, Japan. |
Publication status | Published - 2014 Dec |
Brand Equity Build up from Industrial Tourism
Guo Jie Ling, Hsueh-Wen Chow, I. yin Yen, Hwang Kuo-Ping
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution