Brand Equity Build up from Industrial Tourism

Guo Jie Ling, Hsueh-Wen Chow, I. yin Yen, Hwang Kuo-Ping

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe 16th Asia Pacific Management Conference (APMC)
Place of PublicationKwansei Gakuin University, Japan.
Publication statusPublished - 2014 Dec

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