Brand Image Communication through Multicultural Development

Shiann-Far Kung, S.C. Chiou, June Yie Wu, T.C Blair

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication The 11th International Conference on Knowledge, Culture and Change in Organisations
Place of PublicationMadrid, Spain
Publication statusPublished - 2011

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development

Cite this

Kung, S-F., Chiou, S. C., Wu, J. Y., & Blair, T. C. (2011). Brand Image Communication through Multicultural Development. In The 11th International Conference on Knowledge, Culture and Change in Organisations Madrid, Spain.
Kung, Shiann-Far ; Chiou, S.C. ; Wu, June Yie ; Blair, T.C. / Brand Image Communication through Multicultural Development. The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain, 2011.
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title = "Brand Image Communication through Multicultural Development",
author = "Shiann-Far Kung and S.C. Chiou and Wu, {June Yie} and T.C Blair",
year = "2011",
language = "English",
booktitle = "The 11th International Conference on Knowledge, Culture and Change in Organisations",

}

Kung, S-F, Chiou, SC, Wu, JY & Blair, TC 2011, Brand Image Communication through Multicultural Development. in The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain.

Brand Image Communication through Multicultural Development. / Kung, Shiann-Far; Chiou, S.C. ; Wu, June Yie; Blair, T.C.

The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain, 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Brand Image Communication through Multicultural Development

AU - Kung, Shiann-Far

AU - Chiou, S.C.

AU - Wu, June Yie

AU - Blair, T.C

PY - 2011

Y1 - 2011

M3 - Conference contribution

BT - The 11th International Conference on Knowledge, Culture and Change in Organisations

CY - Madrid, Spain

ER -

Kung S-F, Chiou SC, Wu JY, Blair TC. Brand Image Communication through Multicultural Development. In The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain. 2011