| Original language | English |
|---|---|
| Title of host publication | The 11th International Conference on Knowledge, Culture and Change in Organisations |
| Place of Publication | Madrid, Spain |
| Publication status | Published - 2011 |
All Science Journal Classification (ASJC) codes
- Geography, Planning and Development
Cite this
Kung, S-F., Chiou, S. C., Wu, J. Y., & Blair, T. C. (2011). Brand Image Communication through Multicultural Development. In The 11th International Conference on Knowledge, Culture and Change in Organisations Madrid, Spain.
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title = "Brand Image Communication through Multicultural Development",
author = "Shiann-Far Kung and S.C. Chiou and Wu, {June Yie} and T.C Blair",
year = "2011",
language = "English",
booktitle = "The 11th International Conference on Knowledge, Culture and Change in Organisations",
}
Kung, S-F, Chiou, SC, Wu, JY & Blair, TC 2011, Brand Image Communication through Multicultural Development. in The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain.
Brand Image Communication through Multicultural Development. / Kung, Shiann-Far; Chiou, S.C. ; Wu, June Yie; Blair, T.C.
The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain, 2011.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Brand Image Communication through Multicultural Development
AU - Kung, Shiann-Far
AU - Chiou, S.C.
AU - Wu, June Yie
AU - Blair, T.C
PY - 2011
Y1 - 2011
M3 - Conference contribution
BT - The 11th International Conference on Knowledge, Culture and Change in Organisations
CY - Madrid, Spain
ER -
Kung S-F, Chiou SC, Wu JY, Blair TC. Brand Image Communication through Multicultural Development. In The 11th International Conference on Knowledge, Culture and Change in Organisations. Madrid, Spain. 2011