Brand Image Communication through Multicultural Development

Shiann-Far Kung, S.C. Chiou, June Yie Wu, T.C Blair

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication The 11th International Conference on Knowledge, Culture and Change in Organisations
Place of PublicationMadrid, Spain
Publication statusPublished - 2011

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development

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