Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit

Chung-Ching Huang, Jeffrey Bardzell, Jennifer Terrell

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The Nabaztag rabbit is an ambient digital device with customized functions. It was advertised as an ambient display, using strong product images suggesting that it is a pet alternative. However, after early interest, the popularity of this product did not last long. In this paper, we demonstrate interaction criticism as an approach to design research, exploring and proposing reasons for the product's decline. Specifically, we argue that the rabbit is difficult to connect with emotionally and explore several reasons this might be true. Our approach is phenomenological and hermeneutic in nature: we engaged in product usage for over twelve months, and practice a theoretically informed interpretive analysis. Using a combination of critical theories and affect research from robotics, we argue the Nabaztag product identity is confusing, which might be related to the manufactures' multiple intentions, and the gap between ideal and real users. We continue with an account of two genres of functions in the Nabaztag, revealing how they polarize of interpretation; moments when Nabaztag acted in unexpected ways; and the increased, rather than decreased, difficulty in interpreting Nabaztag the longer we used it. Interpretively understanding Nabaztag's experiential failures helps cultivate relevant design sensitivities and even implications for future designs.

Original languageEnglish
Title of host publicationDPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings
DOIs
Publication statusPublished - 2011 Dec 1
Event2011 Conference on Designing Pleasurable Products and Interfaces, DPPI 2011 - Milano, Italy
Duration: 2011 Jun 222011 Jun 25

Publication series

NameDPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings

Other

Other2011 Conference on Designing Pleasurable Products and Interfaces, DPPI 2011
CountryItaly
CityMilano
Period11-06-2211-06-25

Fingerprint

Electronic mail
Digital devices
Robotics
Display devices

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Software

Cite this

Huang, C-C., Bardzell, J., & Terrell, J. (2011). Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit. In DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings (DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings). https://doi.org/10.1145/2347504.2347532
Huang, Chung-Ching ; Bardzell, Jeffrey ; Terrell, Jennifer. / Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit. DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings. 2011. (DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings).
@inproceedings{ee4d30e40ff14eabae488abe80324161,
title = "Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit",
abstract = "The Nabaztag rabbit is an ambient digital device with customized functions. It was advertised as an ambient display, using strong product images suggesting that it is a pet alternative. However, after early interest, the popularity of this product did not last long. In this paper, we demonstrate interaction criticism as an approach to design research, exploring and proposing reasons for the product's decline. Specifically, we argue that the rabbit is difficult to connect with emotionally and explore several reasons this might be true. Our approach is phenomenological and hermeneutic in nature: we engaged in product usage for over twelve months, and practice a theoretically informed interpretive analysis. Using a combination of critical theories and affect research from robotics, we argue the Nabaztag product identity is confusing, which might be related to the manufactures' multiple intentions, and the gap between ideal and real users. We continue with an account of two genres of functions in the Nabaztag, revealing how they polarize of interpretation; moments when Nabaztag acted in unexpected ways; and the increased, rather than decreased, difficulty in interpreting Nabaztag the longer we used it. Interpretively understanding Nabaztag's experiential failures helps cultivate relevant design sensitivities and even implications for future designs.",
author = "Chung-Ching Huang and Jeffrey Bardzell and Jennifer Terrell",
year = "2011",
month = "12",
day = "1",
doi = "10.1145/2347504.2347532",
language = "English",
isbn = "9781450312806",
series = "DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings",
booktitle = "DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings",

}

Huang, C-C, Bardzell, J & Terrell, J 2011, Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit. in DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings. DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings, 2011 Conference on Designing Pleasurable Products and Interfaces, DPPI 2011, Milano, Italy, 11-06-22. https://doi.org/10.1145/2347504.2347532

Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit. / Huang, Chung-Ching; Bardzell, Jeffrey; Terrell, Jennifer.

DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings. 2011. (DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit

AU - Huang, Chung-Ching

AU - Bardzell, Jeffrey

AU - Terrell, Jennifer

PY - 2011/12/1

Y1 - 2011/12/1

N2 - The Nabaztag rabbit is an ambient digital device with customized functions. It was advertised as an ambient display, using strong product images suggesting that it is a pet alternative. However, after early interest, the popularity of this product did not last long. In this paper, we demonstrate interaction criticism as an approach to design research, exploring and proposing reasons for the product's decline. Specifically, we argue that the rabbit is difficult to connect with emotionally and explore several reasons this might be true. Our approach is phenomenological and hermeneutic in nature: we engaged in product usage for over twelve months, and practice a theoretically informed interpretive analysis. Using a combination of critical theories and affect research from robotics, we argue the Nabaztag product identity is confusing, which might be related to the manufactures' multiple intentions, and the gap between ideal and real users. We continue with an account of two genres of functions in the Nabaztag, revealing how they polarize of interpretation; moments when Nabaztag acted in unexpected ways; and the increased, rather than decreased, difficulty in interpreting Nabaztag the longer we used it. Interpretively understanding Nabaztag's experiential failures helps cultivate relevant design sensitivities and even implications for future designs.

AB - The Nabaztag rabbit is an ambient digital device with customized functions. It was advertised as an ambient display, using strong product images suggesting that it is a pet alternative. However, after early interest, the popularity of this product did not last long. In this paper, we demonstrate interaction criticism as an approach to design research, exploring and proposing reasons for the product's decline. Specifically, we argue that the rabbit is difficult to connect with emotionally and explore several reasons this might be true. Our approach is phenomenological and hermeneutic in nature: we engaged in product usage for over twelve months, and practice a theoretically informed interpretive analysis. Using a combination of critical theories and affect research from robotics, we argue the Nabaztag product identity is confusing, which might be related to the manufactures' multiple intentions, and the gap between ideal and real users. We continue with an account of two genres of functions in the Nabaztag, revealing how they polarize of interpretation; moments when Nabaztag acted in unexpected ways; and the increased, rather than decreased, difficulty in interpreting Nabaztag the longer we used it. Interpretively understanding Nabaztag's experiential failures helps cultivate relevant design sensitivities and even implications for future designs.

UR - http://www.scopus.com/inward/record.url?scp=84866490439&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84866490439&partnerID=8YFLogxK

U2 - 10.1145/2347504.2347532

DO - 10.1145/2347504.2347532

M3 - Conference contribution

AN - SCOPUS:84866490439

SN - 9781450312806

T3 - DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings

BT - DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings

ER -

Huang C-C, Bardzell J, Terrell J. Can your pet rabbit read your email? A critical analysis of the Nabaztag rabbit. In DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings. 2011. (DPPI'11 - Designing Pleasurable Products and Interfaces, Proceedings). https://doi.org/10.1145/2347504.2347532