Construction of an interactive behavioral and feature structure model for Facebook

Tsung Yi Chen, Meng Che Tsai, Yuh Min Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

All businesses need to attract customers, and promoting a Arm's goods and services is the most direct way to achieve this. The use of effective communication strategies can help in this regard, and such efforts can be enhanced if more information can be obtained about the personality traits of the target audience. This study proposes a mechanism for automatically inferring users' personality traits from their social media records, instead of more traditional ways such as face-to-face interviews and observations or questionnaires. This study presents an 'interactive behavioral model' and a large number of 'interactive behavioral features' for use with Facebook. With regard to practical applications, the proposed mechanism could be used as a cloud-computing service, and the system architecture to support this is presented. In the future, the system could serve businesses as a decision support tool for developing better marketing plans and customized sales.

Original languageEnglish
Title of host publicationIEEM 2014 - 2014 IEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1008-1012
Number of pages5
ISBN (Electronic)9781479964109
DOIs
Publication statusPublished - 2014
Event2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014 - Selangor, Malaysia
Duration: 2014 Dec 92014 Dec 12

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
Volume2015-January
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Other

Other2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014
CountryMalaysia
CitySelangor
Period14-12-0914-12-12

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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