| Original language | English |
|---|---|
| Title of host publication | AMS Cultural Perspectives in Marketing Conference |
| Place of Publication | New Orleans, USA |
| Publication status | Published - 2008 Jan 16 |
All Science Journal Classification (ASJC) codes
- Engineering(all)
Cite this
Kao, J-F. (2008). Consumer Cosmopolitan and Acculturative Motivations: An Executive Function Aspect of Ethnic Identity. In AMS Cultural Perspectives in Marketing Conference