Consumer Cosmopolitan and Acculturative Motivations: An Executive Function Aspect of Ethnic Identity

Ju-Faye Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAMS Cultural Perspectives in Marketing Conference
Place of PublicationNew Orleans, USA
Publication statusPublished - 2008 Jan 16

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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