Abstract
The association between empowerment behavior and a patient's choice of hospitals was examined. Enhancing empowerment behavior did not lead to greater satisfaction with the choice made. The demographic profiles of three patient groups are presented and key health care marketing strategies are discussed.
Original language | English |
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Pages (from-to) | 197-204 |
Number of pages | 8 |
Journal | Health Care Management Review |
Volume | 31 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2006 |
All Science Journal Classification (ASJC) codes
- Leadership and Management
- Health Policy
- Strategy and Management