Consumer empowerment behavior and hospital choice

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


The association between empowerment behavior and a patient's choice of hospitals was examined. Enhancing empowerment behavior did not lead to greater satisfaction with the choice made. The demographic profiles of three patient groups are presented and key health care marketing strategies are discussed.

Original languageEnglish
Pages (from-to)197-204
Number of pages8
JournalHealth Care Management Review
Issue number3
Publication statusPublished - 2006 Jan 1

All Science Journal Classification (ASJC) codes

  • Leadership and Management
  • Health Policy
  • Strategy and Management


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