TY - CHAP
T1 - Creating loyalty by involvement among festival goers
AU - Tsai, Hsing Jung
AU - Yeh, Shih Shuo
AU - Tc Huan, Tzung Cheng
PY - 2011
Y1 - 2011
N2 - Using the Chiayi International Band Festival (CIBF) as an example, this study attempts to examine the relationships between visitor involvement, visitor satisfaction, place attachment, and visitor loyalty. A survey was carried out from December 25, 2010, to January 3, 2011, and was able to obtain 400 valid responses. The study initially theorizes, based on literature review, that satisfaction contributes greatly to place attachment and loyalty, and visitor involvement is just an antecedent of satisfaction. However, the result indicates that visitor involvement is in fact a strong contributing factor of visitor loyalty. Furthermore, the study proposes that the casual relationship between visitor involvement and visitor satisfaction is indirect. The originally proposed model is then revised accordingly.
AB - Using the Chiayi International Band Festival (CIBF) as an example, this study attempts to examine the relationships between visitor involvement, visitor satisfaction, place attachment, and visitor loyalty. A survey was carried out from December 25, 2010, to January 3, 2011, and was able to obtain 400 valid responses. The study initially theorizes, based on literature review, that satisfaction contributes greatly to place attachment and loyalty, and visitor involvement is just an antecedent of satisfaction. However, the result indicates that visitor involvement is in fact a strong contributing factor of visitor loyalty. Furthermore, the study proposes that the casual relationship between visitor involvement and visitor satisfaction is indirect. The originally proposed model is then revised accordingly.
UR - http://www.scopus.com/inward/record.url?scp=84885602319&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84885602319&partnerID=8YFLogxK
U2 - 10.1108/S1745-3542(2011)0000007013
DO - 10.1108/S1745-3542(2011)0000007013
M3 - Chapter
AN - SCOPUS:84885602319
SN - 9780857247698
T3 - Advances in Hospitality and Leisure
SP - 173
EP - 191
BT - Advances in Hospitality and Leisure
ER -