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Creating loyalty by involvement among festival goers
Hsing Jung Tsai
,
Shih Shuo Yeh
, Tzung Cheng Tc Huan
Department of Business Administration
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
10
Citations (Scopus)
Overview
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Social Sciences
Festival
100%
Place Attachment
100%
Literature Review
50%
Keyphrases
Casual Relationship
50%