Creating sustainable value through service offerings

Chun-Juei Chou, Chong Wen Chen, Chris Conley

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

OVERVIEW: Companies are increasingly applying service offerings to create sustainable value for their customers and stakeholders. However, sustainability involves a wide range of issues, including those concerning the economy, the environment, and society. Companies will lose direction if they do not have clear propositions stating their values regarding sustainability or an in-depth understanding of the customer context for valuing sustainability. In this article, we discuss how productcentric companies integrate sustainability considerations into services and then apply innovative offerings to fulfi ll customer needs, to generate environmental/social benefi ts, and to increase business potential. In addition, we propose guiding principles for developing sustainability-led service offerings, present three cases to explore different strategies, and discuss the implications for business managers.

Original languageEnglish
Pages (from-to)48-55
Number of pages8
JournalResearch Technology Management
Volume58
Issue number2
DOIs
Publication statusPublished - 2015 Mar 1

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Strategy and Management
  • Management of Technology and Innovation

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