Creating sustainable value through service offerings

Chun-Juei Chou, Chong Wen Chen, Chris Conley

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

OVERVIEW: Companies are increasingly applying service offerings to create sustainable value for their customers and stakeholders. However, sustainability involves a wide range of issues, including those concerning the economy, the environment, and society. Companies will lose direction if they do not have clear propositions stating their values regarding sustainability or an in-depth understanding of the customer context for valuing sustainability. In this article, we discuss how productcentric companies integrate sustainability considerations into services and then apply innovative offerings to fulfi ll customer needs, to generate environmental/social benefi ts, and to increase business potential. In addition, we propose guiding principles for developing sustainability-led service offerings, present three cases to explore different strategies, and discuss the implications for business managers.

Original languageEnglish
Pages (from-to)48-55
Number of pages8
JournalResearch Technology Management
Volume58
Issue number2
DOIs
Publication statusPublished - 2015 Mar 1

Fingerprint

Sustainable development
Industry
Managers
Lead
Sustainability
Sustainable value

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Chou, Chun-Juei ; Chen, Chong Wen ; Conley, Chris. / Creating sustainable value through service offerings. In: Research Technology Management. 2015 ; Vol. 58, No. 2. pp. 48-55.
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Creating sustainable value through service offerings. / Chou, Chun-Juei; Chen, Chong Wen; Conley, Chris.

In: Research Technology Management, Vol. 58, No. 2, 01.03.2015, p. 48-55.

Research output: Contribution to journalArticle

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