Cultural factors influencing Eastern and Western engineering students' choice of university

Hua Li Jian, Frode Eika Sandnes, Yo Ping Huang, Yueh Min Huang

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)


Insight into factors that affect students' choice of university is useful when designing study programmes, especially in global competition for students. This study focuses on Taiwanese and Norwegian students' preferences for university, study programme, course qualities and future career qualities. Hofstede's model was used to predict culture-related differences. A pair-wise decision questionnaire was used to conduct measurements. Cultural differences were observed in relation to choice of university, course qualities and future careers. Discipline of study had only minor impact on students' preferences. The results suggest that a career-relevant curriculum is culture-neutral. Moreover, personal advice is the most preferred factor among Taiwanese students when choosing university.

Original languageEnglish
Pages (from-to)147-160
Number of pages14
JournalEuropean Journal of Engineering Education
Issue number2
Publication statusPublished - 2010 May

All Science Journal Classification (ASJC) codes

  • Education
  • Engineering(all)

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