TY - JOUR
T1 - Cultural factors influencing Eastern and Western engineering students' choice of university
AU - Jian, Hua Li
AU - Sandnes, Frode Eika
AU - Huang, Yo Ping
AU - Huang, Yueh Min
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2010/5
Y1 - 2010/5
N2 - Insight into factors that affect students' choice of university is useful when designing study programmes, especially in global competition for students. This study focuses on Taiwanese and Norwegian students' preferences for university, study programme, course qualities and future career qualities. Hofstede's model was used to predict culture-related differences. A pair-wise decision questionnaire was used to conduct measurements. Cultural differences were observed in relation to choice of university, course qualities and future careers. Discipline of study had only minor impact on students' preferences. The results suggest that a career-relevant curriculum is culture-neutral. Moreover, personal advice is the most preferred factor among Taiwanese students when choosing university.
AB - Insight into factors that affect students' choice of university is useful when designing study programmes, especially in global competition for students. This study focuses on Taiwanese and Norwegian students' preferences for university, study programme, course qualities and future career qualities. Hofstede's model was used to predict culture-related differences. A pair-wise decision questionnaire was used to conduct measurements. Cultural differences were observed in relation to choice of university, course qualities and future careers. Discipline of study had only minor impact on students' preferences. The results suggest that a career-relevant curriculum is culture-neutral. Moreover, personal advice is the most preferred factor among Taiwanese students when choosing university.
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U2 - 10.1080/03043790903497310
DO - 10.1080/03043790903497310
M3 - Article
AN - SCOPUS:77952929311
VL - 35
SP - 147
EP - 160
JO - European Journal of Engineering Education
JF - European Journal of Engineering Education
SN - 0304-3797
IS - 2
ER -