Culture as an engine for start-up networks in a cultural and creative product-based small service

Pei Chia Chiang, Chia-Han Yang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This research aims to explore the role of culture as a driver for starting up a cultural and creative product-based small service, particularly in discussing the embroidery shoe business in Taiwan. The antecedent studies have heavily explored the driver of innovation in different product-based business. However, the exploration about using culture as a driver for innovation and start-up network building remains undeveloped, and there is still little examination on the development pattern of culture and creative start-up and what role the culture really plays at early stage. As a result, this study conducts a qualitative approach using participant observational studies and self-immerse approach through a single case study of embroidery shoe business. The findings reveal that the role of culture in start-up process will follow three phases including 'culture as content', 'culture to be preserved', and 'culture to be regenerated'. Meanwhile, instead of business partners in a network, there are also cultural partners in the start-up networks of cultural and creative business, thereby creating a cultural network for cultural events, workshop, exhibition, educational activity, and sales channel. Finally, the results also show that the role of incubator in the start-up network should more emphasize the service at demand side for cultural preservation and regeneration, instead of the conventional incubation service at supply side.

Original languageEnglish
Title of host publicationPICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings
Subtitle of host publicationInfrastructure and Service Integration
EditorsDundar F. Kocaoglu, Gary Perman, Dilek Cetindamar Kozanoglu, Tugrul U. Daim, Timothy R. Anderson, Kiyoshi Niwa
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1591-1601
Number of pages11
ISBN (Electronic)9781890843304
Publication statusPublished - 2014 Oct 10
Event2014 Portland International Center for Management of Engineering and Technology, PICMET 2014 - Kanazawa, Japan
Duration: 2014 Jul 272014 Jul 31

Publication series

NamePICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings: Infrastructure and Service Integration

Other

Other2014 Portland International Center for Management of Engineering and Technology, PICMET 2014
CountryJapan
CityKanazawa
Period14-07-2714-07-31

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation
  • Strategy and Management
  • Transportation

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