This study examines customer knowledge and opinions of airline social responsibility and explores the relationship between it and customer loyalty in the Taiwanese airline market. It is found that customers are concerned about social responsibility initiatives by airlines but the perceive its performance levels less than satisfactory. Hierarchical regression analyses show that, when relationship quality is controlled for, airline social responsibility has a marginally significant and positive association with behavioral and attitudinal loyalty.
|Number of pages||3|
|Journal||Journal of Air Transport Management|
|Publication status||Published - 2012 May|
All Science Journal Classification (ASJC) codes
- Strategy and Management
- Management, Monitoring, Policy and Law