Customer readiness, market orientation and transaction frequency in mobile banking service recovery

Hsin Hsin Chang, Chen Su Fu, Shu Hui Chen, Wei Zong Chiu, Yu Yu Lu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study investigates the effect of internet banking service recovery satisfaction on future intention toward using mobile banking, and examines transaction frequency as a moderator of this relationship. Moreover, this study applies customer participation in service recovery and service recovery experience as the influential factors of service recovery satisfaction. Questionnaires were obtained 419 respondents with internet banking and service recovery experience. The results of SEM analysis illustrate that both role clarity and ability of service recovery can affect the level of service recovery participation. Additionally, the internet banking service provider's responsive and proactive customer orientation can influence customer service recovery experience, which further increases service recovery satisfaction. Recovery satisfaction can thus affect future intention toward using mobile banking. The moderating effect of transaction frequency was also confirmed. Theoretical and managerial implications are discussed.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
Publication statusPublished - 2016 Jan 1
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan
Duration: 2016 Jun 272016 Jul 1

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Other

Other20th Pacific Asia Conference on Information Systems, PACIS 2016
CountryTaiwan
CityChiayi
Period16-06-2716-07-01

All Science Journal Classification (ASJC) codes

  • Information Systems

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