Customers' perceived experiences of restaurant environment

Wen Chuan Chang, Li Hui Chang, Shih Shuo Yeh

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)


Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.

Original languageEnglish
Title of host publicationAdvances in Hospitality and Leisure
Number of pages21
Publication statusPublished - 2013

Publication series

NameAdvances in Hospitality and Leisure
ISSN (Print)1745-3542

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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