TY - CHAP
T1 - Customers' perceived experiences of restaurant environment
AU - Chang, Wen Chuan
AU - Chang, Li Hui
AU - Yeh, Shih Shuo
PY - 2013
Y1 - 2013
N2 - Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.
AB - Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.
UR - http://www.scopus.com/inward/record.url?scp=84885464687&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84885464687&partnerID=8YFLogxK
U2 - 10.1108/S1745-3542(2013)0000009013
DO - 10.1108/S1745-3542(2013)0000009013
M3 - Chapter
AN - SCOPUS:84885464687
SN - 9781781907467
T3 - Advances in Hospitality and Leisure
SP - 185
EP - 205
BT - Advances in Hospitality and Leisure
ER -