Design and evaluation of the customized product color combination interface based on scenario experience

Ying Jye Lee, Cheih Ying Chen, Fong Gong Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The customized product color interface based on scenario experience is defined as the experienced marketing model in this study. There are 48 color combinations of the spatial image resulted from four scenario styles and 12 popular sofa colors. The image compositing technique is adopted to appear the 48 color combinations of the spatial image on computer screen. This study compares the difference between the experienced marketing model and traditional marketing model by using the evaluation items of Personal Involvement Inventory. Results show that eight evaluation items including interesting, exciting, means a lot to me, appealing, fascinating, valuable, involving, and needed for the experienced marketing model are significant better than the traditional marketing model. Besides, two evaluation items including important and relevant doesn't appear significance between the two models. Therefore, the entrepreneur who wants to display the color primarily commodity should design the customized color combination interface with scenario experience for consumers to take opportunity to find the appropriate products to meet with consumers' needs, so as to shorten communication time between entrepreneurs and consumers.

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationDesigning Information Environments - Symposium on Human Interface 2009 - Held as Part of HCI International 2009, Procceedings
Pages263-270
Number of pages8
EditionPART 1
DOIs
Publication statusPublished - 2009 Oct 28
EventHuman Interface and the Management of Information: Designing Information Environments - Symposium on Human Interface 2009. Held as Part of HCI International 2009 - San Diego, CA, United States
Duration: 2009 Jul 192009 Jul 24

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 1
Volume5617 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

OtherHuman Interface and the Management of Information: Designing Information Environments - Symposium on Human Interface 2009. Held as Part of HCI International 2009
CountryUnited States
CitySan Diego, CA
Period09-07-1909-07-24

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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