TY - GEN
T1 - Design and evaluation of the customized product color combination interface based on scenario experience
AU - Lee, Ying Jye
AU - Chen, Cheih Ying
AU - Wu, Fong Gong
PY - 2009
Y1 - 2009
N2 - The customized product color interface based on scenario experience is defined as the experienced marketing model in this study. There are 48 color combinations of the spatial image resulted from four scenario styles and 12 popular sofa colors. The image compositing technique is adopted to appear the 48 color combinations of the spatial image on computer screen. This study compares the difference between the experienced marketing model and traditional marketing model by using the evaluation items of Personal Involvement Inventory. Results show that eight evaluation items including interesting, exciting, means a lot to me, appealing, fascinating, valuable, involving, and needed for the experienced marketing model are significant better than the traditional marketing model. Besides, two evaluation items including important and relevant doesn't appear significance between the two models. Therefore, the entrepreneur who wants to display the color primarily commodity should design the customized color combination interface with scenario experience for consumers to take opportunity to find the appropriate products to meet with consumers' needs, so as to shorten communication time between entrepreneurs and consumers.
AB - The customized product color interface based on scenario experience is defined as the experienced marketing model in this study. There are 48 color combinations of the spatial image resulted from four scenario styles and 12 popular sofa colors. The image compositing technique is adopted to appear the 48 color combinations of the spatial image on computer screen. This study compares the difference between the experienced marketing model and traditional marketing model by using the evaluation items of Personal Involvement Inventory. Results show that eight evaluation items including interesting, exciting, means a lot to me, appealing, fascinating, valuable, involving, and needed for the experienced marketing model are significant better than the traditional marketing model. Besides, two evaluation items including important and relevant doesn't appear significance between the two models. Therefore, the entrepreneur who wants to display the color primarily commodity should design the customized color combination interface with scenario experience for consumers to take opportunity to find the appropriate products to meet with consumers' needs, so as to shorten communication time between entrepreneurs and consumers.
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U2 - 10.1007/978-3-642-02556-3_30
DO - 10.1007/978-3-642-02556-3_30
M3 - Conference contribution
AN - SCOPUS:70350339489
SN - 3642025552
SN - 9783642025556
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 263
EP - 270
BT - Human Interface and the Management of Information
T2 - Human Interface and the Management of Information: Designing Information Environments - Symposium on Human Interface 2009. Held as Part of HCI International 2009
Y2 - 19 July 2009 through 24 July 2009
ER -