Design and implementation of Taxi advertisement system

Yu Chia Hsu, Chih Sheng Wang, Shih Fan Chou, Ai Chun Pang, Pi Chen Chiu, Shu Jye Chang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Nowadays advertising is widely used to promote various products. Counting-based advertising system is a promising solution for operators to enhance system resource utilization with potential profit, which is the focus of this paper. On the system, each advertisement order comprises the display length, the contract period, and the expected play count. The objective is to fulfill the expected play count within the contract period for each advertisement. However, operators face the challenge of deciding whether they should admit new orders or not without the knowledge of total amount of available time. Therefore, we propose an efficient method based on support vector machine (SVM) to predict the available time of the system in the future. In addition, a scheduling mechanism is established in consideration of fairness among advertisements. We then conduct a series of simulations by using the real data provided by Taiwan Taxi Company to evaluate the performance of our proposed advertising system. The experiment results show that our proposed scheme can highly satisfy the needs for accepted advertisements in both prediction and scheduling phases.

Original languageEnglish
Title of host publicationProceedings of 2014 International Conference on Electrical Engineering and Computer Science, ICEECS 2014
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-6
Number of pages6
ISBN (Electronic)9781479984770
DOIs
Publication statusPublished - 2014 Feb 18
Event1st International Conference on Electrical Engineering and Computer Science, ICEECS 2014 - Denpasar, Indonesia
Duration: 2014 Nov 242014 Nov 25

Publication series

NameProceedings of 2014 International Conference on Electrical Engineering and Computer Science, ICEECS 2014

Conference

Conference1st International Conference on Electrical Engineering and Computer Science, ICEECS 2014
Country/TerritoryIndonesia
CityDenpasar
Period14-11-2414-11-25

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Electrical and Electronic Engineering

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