Design approach for analyzing consumer evaluation indicators in electronic word of mouth

Mao Yuan Pai, Su Chen Wang, Hui Chuan Chu, Yuh Min Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the advent of the modern knowledge economy, consumer opinion is the most valuable enterprise asset. Many consumers share their appraisals of products or services through electronic word-of-mouth (eWOM). The appraisals usually include important evaluation indicators from consumers. Since those consumers' evaluation indicators usually reflect consumer needs, collecting and analyzing eWOM data have become one of the primary focuses for modern enterprises. In order to effectively collect and analyze eWOM data, this study proposes a method for analyzing consumer evaluation indicators. Enterprises can improve their products and services through the application of the method. It also keeps the enterprises competitive on the market. This research presents five objectives on analyzing eWOM consumer evaluation indicators: (i) proposing an approach for analyzing consumer evaluation indicators; (ii) constructing a computer-based approach for analyzing consumer evaluation indicators; (iii) designing technologies for analyzing consumers' evaluation indicators; (iv) analyzing the characteristics of appraisal words; (v) developing a system for analyzing consumers' evaluation indicators.

Original languageEnglish
Title of host publication7th International Conference on Information Technology and Application, ICITA 2011
Pages291-296
Number of pages6
Publication statusPublished - 2011 Dec 1
Event7th International Conference on Information Technology and Application, ICITA 2011 - Sydney, NSW, Australia
Duration: 2011 Nov 212011 Nov 24

Publication series

Name7th International Conference on Information Technology and Application, ICITA 2011

Other

Other7th International Conference on Information Technology and Application, ICITA 2011
CountryAustralia
CitySydney, NSW
Period11-11-2111-11-24

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

Fingerprint Dive into the research topics of 'Design approach for analyzing consumer evaluation indicators in electronic word of mouth'. Together they form a unique fingerprint.

  • Cite this

    Pai, M. Y., Wang, S. C., Chu, H. C., & Chen, Y. M. (2011). Design approach for analyzing consumer evaluation indicators in electronic word of mouth. In 7th International Conference on Information Technology and Application, ICITA 2011 (pp. 291-296). (7th International Conference on Information Technology and Application, ICITA 2011).