Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

C. H. Wang, Ju-Faye Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2016 American Marketing Association
Place of PublicationAtlanta, GA, USA.
Publication statusPublished - 2016 Aug 5

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

Wang, C. H., & Kao, J-F. (2016). Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values. In 2016 American Marketing Association Atlanta, GA, USA..
Wang, C. H. ; Kao, Ju-Faye. / Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values. 2016 American Marketing Association. Atlanta, GA, USA., 2016.
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title = "Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values",
author = "Wang, {C. H.} and Ju-Faye Kao",
year = "2016",
month = "8",
day = "5",
language = "English",
booktitle = "2016 American Marketing Association",

}

Wang, CH & Kao, J-F 2016, Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values. in 2016 American Marketing Association. Atlanta, GA, USA.

Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values. / Wang, C. H.; Kao, Ju-Faye.

2016 American Marketing Association. Atlanta, GA, USA., 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

AU - Wang, C. H.

AU - Kao, Ju-Faye

PY - 2016/8/5

Y1 - 2016/8/5

M3 - Conference contribution

BT - 2016 American Marketing Association

CY - Atlanta, GA, USA.

ER -

Wang CH, Kao J-F. Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values. In 2016 American Marketing Association. Atlanta, GA, USA. 2016