| Original language | English |
|---|---|
| Title of host publication | 2016 American Marketing Association |
| Place of Publication | Atlanta, GA, USA. |
| Publication status | Published - 2016 Aug 5 |
All Science Journal Classification (ASJC) codes
- General Engineering
Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values
C. H. Wang, Ju-Faye Kao
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution