Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

C. H. Wang, Ju-Faye Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2016 American Marketing Association
Place of PublicationAtlanta, GA, USA.
Publication statusPublished - 2016 Aug 5

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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