Designing a product satisfaction model using customer segmentation and information consolidation

Meng-Dar Shieh

doi:10.1007/978-3-642-39238-2_62

Designing a product satisfaction model using customer segmentation and information consolidation

Meng-Dar Shieh

Department of Industrial Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

This study proposes a prediction model, based on Kansei Engineering, which applies the concept of consumer segmentation and information consolidation. When constructing a mutual satisfaction model for each cluster, the extracted parameters showing different levels of consumer influence were then treated as retrieval data by applying Ordinal Regression (OR). This study also tried to construct a satisfaction model for a cluster of consumers instead of just focusing on an individual satisfaction model, which is less valuable in real-life situations. The combined application of Fuzzy C-means and Ordinal Regression are considered worth using as the data needed. The combined application is less complicated compared to other forms of numerical regression analysis. It is a great benefit to designers as it lessens the time required to explore consumer satisfaction data at the early stages of the design process.

Original language	English
Title of host publication	Design, User Experience, and Usability
Subtitle of host publication	User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings
Pages	568-577
Number of pages	10
Edition	PART 3
DOIs	https://doi.org/10.1007/978-3-642-39238-2_62
Publication status	Published - 2013 Aug 1
Event	2nd International Conference on Design, User Experience, and Usability: User Experience in Novel Technological Environments, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States Duration: 2013 Jul 21 → 2013 Jul 26

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 3
Volume	8014 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	2nd International Conference on Design, User Experience, and Usability: User Experience in Novel Technological Environments, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013
Country	United States
City	Las Vegas, NV
Period	13-07-21 → 13-07-26

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
Computer Science(all)

Access to Document

10.1007/978-3-642-39238-2_62

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Cite this

Shieh, M-D. (2013). Designing a product satisfaction model using customer segmentation and information consolidation. In Design, User Experience, and Usability: User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings (PART 3 ed., pp. 568-577). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8014 LNCS, No. PART 3). https://doi.org/10.1007/978-3-642-39238-2_62

Shieh, Meng-Dar. / Designing a product satisfaction model using customer segmentation and information consolidation. Design, User Experience, and Usability: User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings. PART 3. ed. 2013. pp. 568-577 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 3).

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Shieh, M-D 2013, Designing a product satisfaction model using customer segmentation and information consolidation. in Design, User Experience, and Usability: User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings. PART 3 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 3, vol. 8014 LNCS, pp. 568-577, 2nd International Conference on Design, User Experience, and Usability: User Experience in Novel Technological Environments, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013, Las Vegas, NV, United States, 13-07-21. https://doi.org/10.1007/978-3-642-39238-2_62

Designing a product satisfaction model using customer segmentation and information consolidation. / Shieh, Meng-Dar.

Design, User Experience, and Usability: User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings. PART 3. ed. 2013. p. 568-577 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8014 LNCS, No. PART 3).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Shieh M-D. Designing a product satisfaction model using customer segmentation and information consolidation. In Design, User Experience, and Usability: User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings. PART 3 ed. 2013. p. 568-577. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 3). https://doi.org/10.1007/978-3-642-39238-2_62