Determine the service value position for package tour plan based on a novel MCDM approach

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

In early years, customers' preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists' needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.

Original languageEnglish
Title of host publicationAdvanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings
Pages742-753
Number of pages12
DOIs
Publication statusPublished - 2012 Aug 1
Event25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012 - Dalian, China
Duration: 2012 Jun 92012 Jun 12

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume7345 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012
CountryChina
CityDalian
Period12-06-0912-06-12

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

Fingerprint Dive into the research topics of 'Determine the service value position for package tour plan based on a novel MCDM approach'. Together they form a unique fingerprint.

Cite this