Determining the attribute weights of professional conference organizer selection: An application of the fuzzy AHP approach

Ching Fu Chen, Chia Ling Lee

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)

Abstract

This paper focuses on the topic of professional conference organizer (PCO) selection and analyses the weights of factors determining PCO selection by applying the fuzzy analytical hierarchy process (AHP) approach. The fuzzy AHP approach, integrating fuzzy numbers and AHP, is used to construct an evaluation structure with criteria and associated weights for PCO selection. A case study with a three-level evaluation structure is constructed and tested. The fuzzy AHP framework is useful for convention hosts in improving their decision making with regard to PCO selection.

Original languageEnglish
Pages (from-to)1129-1139
Number of pages11
JournalTourism Economics
Volume17
Issue number5
DOIs
Publication statusPublished - 2011 Oct

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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