Development of a marketing information system for supporting sales in a Tea-beverage market

Chinho Lin, Chienwen Hong

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

In this paper, we propose a marketing information system for a Tea-beverage manufacturing firm for supporting sales management. The marketing information system aims at providing assistance in (1) performing efficient dissemination and management of information and sales documents, and (2) improving marketing and promotion processes. The framework is examined and explained in the context of a case study. The results show that it provides better support for managers as a result of improved communication and monitoring.

Original languageEnglish
Pages (from-to)5393-5401
Number of pages9
JournalExpert Systems With Applications
Volume36
Issue number3 PART 1
DOIs
Publication statusPublished - 2009 Jan 1

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Computer Science Applications
  • Artificial Intelligence

Fingerprint Dive into the research topics of 'Development of a marketing information system for supporting sales in a Tea-beverage market'. Together they form a unique fingerprint.

Cite this