This study focuses on smart phone acceptance in a major delivery service company in Taiwan. Technology Acceptance Model (TAM) was tested in two different forms, the original and with self-efficacy added. A two-dimensional improvement to the theory of self-efficacy was investigated in this research. Only assisted self-efficacy was related to both perceived ease of use and perceived usefulness, but Individual Self-efficacy was only a predictor of perceived ease of use. This result offers new evidence to the debate of the role of self-efficacy on TAM constructs. Interesting findings including a strong influence of perceived ease of use on perceived usefulness and behavioral intention were compared to prior studies to add additional insights for future research.
All Science Journal Classification (ASJC) codes
- Hardware and Architecture