Abstract
This study focuses on smart phone acceptance in a major delivery service company in Taiwan. Technology Acceptance Model (TAM) was tested in two different forms, the original and with self-efficacy added. A two-dimensional improvement to the theory of self-efficacy was investigated in this research. Only assisted self-efficacy was related to both perceived ease of use and perceived usefulness, but Individual Self-efficacy was only a predictor of perceived ease of use. This result offers new evidence to the debate of the role of self-efficacy on TAM constructs. Interesting findings including a strong influence of perceived ease of use on perceived usefulness and behavioral intention were compared to prior studies to add additional insights for future research.
Original language | English |
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Pages (from-to) | 422-431 |
Number of pages | 10 |
Journal | Computer Standards and Interfaces |
Volume | 33 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2011 Jun |
All Science Journal Classification (ASJC) codes
- Software
- Hardware and Architecture
- Law