TY - JOUR
T1 - Does gender make a difference in heritage tourism experience? Searching for answers through multi-group analysis
AU - Leong, Aliana Man Wai
AU - Yeh, Shih Shuo
AU - Chen, Hung Bin
AU - Lee, Chen Lin
AU - Huan, Tzung Cheng
N1 - Publisher Copyright:
© 2024 Elsevier Ltd
PY - 2024/6
Y1 - 2024/6
N2 - Recognizing the importance of understanding visitor behavior, this study examines the intricate connection between gender and heritage tourism. A comprehensive research model is proposed, linking various aspects of heritage tourism experiences, highlighting the positive influence of engaging with food, historical sites, and co-creation on place attachment, nostalgia, and satisfaction. Using purposive sampling and personnel interviews, questionnaires were distributed to those who had a Macau holiday experience by visiting the cultural heritage site. A total of 499 questionnaires were collected. First, this study performs partial least square structural equation modeling (PLS-SEM) to test the hypotheses of the proposed comprehensive research model. Then, building on the above findings, this study conducts a Multigroup Analysis to unravel the role that gender may play within the context of heritage tourism. By shedding light on gender's impact, this research enriches the heritage tourism discourse, expanding knowledge on the complex interplay between gender and tourist experiences.
AB - Recognizing the importance of understanding visitor behavior, this study examines the intricate connection between gender and heritage tourism. A comprehensive research model is proposed, linking various aspects of heritage tourism experiences, highlighting the positive influence of engaging with food, historical sites, and co-creation on place attachment, nostalgia, and satisfaction. Using purposive sampling and personnel interviews, questionnaires were distributed to those who had a Macau holiday experience by visiting the cultural heritage site. A total of 499 questionnaires were collected. First, this study performs partial least square structural equation modeling (PLS-SEM) to test the hypotheses of the proposed comprehensive research model. Then, building on the above findings, this study conducts a Multigroup Analysis to unravel the role that gender may play within the context of heritage tourism. By shedding light on gender's impact, this research enriches the heritage tourism discourse, expanding knowledge on the complex interplay between gender and tourist experiences.
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U2 - 10.1016/j.tmp.2024.101250
DO - 10.1016/j.tmp.2024.101250
M3 - Article
AN - SCOPUS:85192722616
SN - 2211-9736
VL - 52
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
M1 - 101250
ER -