E-commerce web site loyalty: A cross cultural comparison

Jengchung Victor Chen; David C. Yen; Wannasri Pornpriphet; Andree E. Widjaja

doi:10.1007/s10796-014-9499-0

E-commerce web site loyalty: A cross cultural comparison

Jengchung Victor Chen, David C. Yen, Wannasri Pornpriphet, Andree E. Widjaja

Institute of International Management (IMBA)

Research output: Contribution to journal › Article › peer-review

59 Citations (Scopus)

Abstract

This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean’s IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede’s five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.

Original language	English
Pages (from-to)	1283-1299
Number of pages	17
Journal	Information Systems Frontiers
Volume	17
Issue number	6
DOIs	https://doi.org/10.1007/s10796-014-9499-0
Publication status	Published - 2015 Dec 1

All Science Journal Classification (ASJC) codes

Software
Theoretical Computer Science
Information Systems
Computer Networks and Communications

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title = "E-commerce web site loyalty: A cross cultural comparison",

abstract = "This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean{\textquoteright}s IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede{\textquoteright}s five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.",

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AU - Pornpriphet, Wannasri

AU - Widjaja, Andree E.

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AB - This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean’s IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede’s five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.

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E-commerce web site loyalty: A cross cultural comparison

Abstract

All Science Journal Classification (ASJC) codes

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