Effects of product-shape design on customer repurchase intention

Shih Wen Hsiao, Chi Hung Lo

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


High-technology has promoted the functions of new products and great competitiveness at the market, so a lot of companies emphasize more on industrial design. When products present few differences, design is the way to enhance differences among products. For this reason, enterprises focus more on designing products in the process of product development. Apparently, design plays a critical role in promoting the value and competitiveness of products and enterprises. Having the customers of Sunfar 3C in Kaohsiung City as the research subjects, total 260 questionnaires were distributed. After deducting the 27 invalid ones, total 233 valid copies were retrieved, with the retrieval rate of 90%. Aiming at product-shape design, this study tends to discuss the effects of product-shape design and customer perceived value on customer repurchase intention. With empirical research, the promotion of product-shape design and customer repurchase intention could enhance customer perceived value, and customer perceived value presents moderating effects on the relations between product-shape design and customer repurchase intention.

Original languageEnglish
Pages (from-to)487-494
Number of pages8
JournalActual Problems of Economics
Issue number4
Publication statusPublished - 2013

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics


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