Abstract
High-technology has promoted the functions of new products and great competitiveness at the market, so a lot of companies emphasize more on industrial design. When products present few differences, design is the way to enhance differences among products. For this reason, enterprises focus more on designing products in the process of product development. Apparently, design plays a critical role in promoting the value and competitiveness of products and enterprises. Having the customers of Sunfar 3C in Kaohsiung City as the research subjects, total 260 questionnaires were distributed. After deducting the 27 invalid ones, total 233 valid copies were retrieved, with the retrieval rate of 90%. Aiming at product-shape design, this study tends to discuss the effects of product-shape design and customer perceived value on customer repurchase intention. With empirical research, the promotion of product-shape design and customer repurchase intention could enhance customer perceived value, and customer perceived value presents moderating effects on the relations between product-shape design and customer repurchase intention.
| Original language | English |
|---|---|
| Pages (from-to) | 487-494 |
| Number of pages | 8 |
| Journal | Actual Problems of Economics |
| Volume | 142 |
| Issue number | 4 |
| Publication status | Published - 2013 |
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All Science Journal Classification (ASJC) codes
- Economics and Econometrics
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Effects of product-shape design on customer repurchase intention. / Hsiao, Shih-Wen; Lo, Chi Hung.
In: Actual Problems of Economics, Vol. 142, No. 4, 2013, p. 487-494.Research output: Contribution to journal › Article
TY - JOUR
T1 - Effects of product-shape design on customer repurchase intention
AU - Hsiao, Shih-Wen
AU - Lo, Chi Hung
PY - 2013
Y1 - 2013
N2 - High-technology has promoted the functions of new products and great competitiveness at the market, so a lot of companies emphasize more on industrial design. When products present few differences, design is the way to enhance differences among products. For this reason, enterprises focus more on designing products in the process of product development. Apparently, design plays a critical role in promoting the value and competitiveness of products and enterprises. Having the customers of Sunfar 3C in Kaohsiung City as the research subjects, total 260 questionnaires were distributed. After deducting the 27 invalid ones, total 233 valid copies were retrieved, with the retrieval rate of 90%. Aiming at product-shape design, this study tends to discuss the effects of product-shape design and customer perceived value on customer repurchase intention. With empirical research, the promotion of product-shape design and customer repurchase intention could enhance customer perceived value, and customer perceived value presents moderating effects on the relations between product-shape design and customer repurchase intention.
AB - High-technology has promoted the functions of new products and great competitiveness at the market, so a lot of companies emphasize more on industrial design. When products present few differences, design is the way to enhance differences among products. For this reason, enterprises focus more on designing products in the process of product development. Apparently, design plays a critical role in promoting the value and competitiveness of products and enterprises. Having the customers of Sunfar 3C in Kaohsiung City as the research subjects, total 260 questionnaires were distributed. After deducting the 27 invalid ones, total 233 valid copies were retrieved, with the retrieval rate of 90%. Aiming at product-shape design, this study tends to discuss the effects of product-shape design and customer perceived value on customer repurchase intention. With empirical research, the promotion of product-shape design and customer repurchase intention could enhance customer perceived value, and customer perceived value presents moderating effects on the relations between product-shape design and customer repurchase intention.
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M3 - Article
VL - 142
SP - 487
EP - 494
JO - Actual Problems of Economics
JF - Actual Problems of Economics
SN - 1993-6788
IS - 4
ER -