High-technology has promoted the functions of new products and great competitiveness at the market, so a lot of companies emphasize more on industrial design. When products present few differences, design is the way to enhance differences among products. For this reason, enterprises focus more on designing products in the process of product development. Apparently, design plays a critical role in promoting the value and competitiveness of products and enterprises. Having the customers of Sunfar 3C in Kaohsiung City as the research subjects, total 260 questionnaires were distributed. After deducting the 27 invalid ones, total 233 valid copies were retrieved, with the retrieval rate of 90%. Aiming at product-shape design, this study tends to discuss the effects of product-shape design and customer perceived value on customer repurchase intention. With empirical research, the promotion of product-shape design and customer repurchase intention could enhance customer perceived value, and customer perceived value presents moderating effects on the relations between product-shape design and customer repurchase intention.
|Number of pages||8|
|Journal||Actual Problems of Economics|
|Publication status||Published - 2013|
All Science Journal Classification (ASJC) codes
- Economics and Econometrics