Effects of response order on Likert-type scales

Li Jen Weng, Chung Ping Cheng

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)

Abstract

The study investigated whether the change of response order in a Likert-type scale altered participant responses and scale characteristics. Response order is the order in which options of a Likert-type scale are offered. The sample included 490 college students and 368 junior high school students. Scale means with different response orders were compared. Structural equation modeling was used to test the invariance of interitem correlations, covariances, and factor structure across scale formats and educational levels. The results indicated that response order had no substantial influence on participant responses and scale characteristics. Motivating participants and avoiding ambiguous items may minimize possible effects of scale format on participant responses and scale properties.

Original languageEnglish
Pages (from-to)908-924
Number of pages17
JournalEducational and Psychological Measurement
Volume60
Issue number6
DOIs
Publication statusPublished - 2000 Dec

All Science Journal Classification (ASJC) codes

  • Education
  • Developmental and Educational Psychology
  • Applied Psychology
  • Applied Mathematics

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