Emotional design: A multisensory evaluation to visual and olfactory perceptions of consumers

Yang Cheng Lin, Chun Chun Wei, Yun Ting Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The emotional design is a crucial issue to affect a product successful. Product designers need to pay more attention to capture consumers' perceptions and precisely measure them. However, most studies are focused on consumers' visual perception, and few studies have investigated consumers' multisensory perceptions. In this study, we have conducted an empirical application on fragrance bottle form design (i.e. vision) and fragrance/perfume (i.e. olfaction) to explore the relationship between the visual and olfactory sensory perceptions. This result shows that the fragrance bottle form design does not match to its fragrance/perfume, thus meaning that there is a significant design phenomenon for product designers having to improve.

Original languageEnglish
Title of host publicationProceedings of 4th IEEE International Conference on Applied System Innovation 2018, ICASI 2018
EditorsArtde Donald Kin-Tak Lam, Stephen D. Prior, Teen-Hang Meen
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1292-1295
Number of pages4
ISBN (Electronic)9781538643426
DOIs
Publication statusPublished - 2018 Jun 22
Event4th IEEE International Conference on Applied System Innovation, ICASI 2018 - Chiba, Japan
Duration: 2018 Apr 132018 Apr 17

Publication series

NameProceedings of 4th IEEE International Conference on Applied System Innovation 2018, ICASI 2018

Other

Other4th IEEE International Conference on Applied System Innovation, ICASI 2018
CountryJapan
CityChiba
Period18-04-1318-04-17

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Hardware and Architecture
  • Energy Engineering and Power Technology
  • Control and Systems Engineering
  • Mechanical Engineering
  • Control and Optimization
  • Modelling and Simulation
  • Biomedical Engineering

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