@inproceedings{44e536e058ed422c8ffc11f125d648e2,
title = "Emotional design: A multisensory evaluation to visual and olfactory perceptions of consumers",
abstract = "The emotional design is a crucial issue to affect a product successful. Product designers need to pay more attention to capture consumers' perceptions and precisely measure them. However, most studies are focused on consumers' visual perception, and few studies have investigated consumers' multisensory perceptions. In this study, we have conducted an empirical application on fragrance bottle form design (i.e. vision) and fragrance/perfume (i.e. olfaction) to explore the relationship between the visual and olfactory sensory perceptions. This result shows that the fragrance bottle form design does not match to its fragrance/perfume, thus meaning that there is a significant design phenomenon for product designers having to improve.",
author = "Lin, {Yang Cheng} and Wei, {Chun Chun} and Chen, {Yun Ting}",
note = "Funding Information: This study was supported by the Ministry of Science and Technology, Taiwan under Grant MOST 105-2221-E-006-264, and the Hierarchical Green-Energy Materials Research Center in National Cheng Kung University, Taiwan. Publisher Copyright: {\textcopyright} 2018 IEEE.; 4th IEEE International Conference on Applied System Innovation, ICASI 2018 ; Conference date: 13-04-2018 Through 17-04-2018",
year = "2018",
month = jun,
day = "22",
doi = "10.1109/ICASI.2018.8394529",
language = "English",
series = "Proceedings of 4th IEEE International Conference on Applied System Innovation 2018, ICASI 2018",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "1292--1295",
editor = "Lam, {Artde Donald Kin-Tak} and Prior, {Stephen D.} and Teen-Hang Meen",
booktitle = "Proceedings of 4th IEEE International Conference on Applied System Innovation 2018, ICASI 2018",
address = "United States",
}