Abstract
This study aims to investigate taboos and euphemisms in AFEs in Mandarin Chinese. After the analysis of AFEs in the previous chapter, this chapter discusses the self-administered Likert-type five-point scale questionnaire, which was completed by seventy-five subjects, rating the degree of offensiveness of AFE taboos. The subjects were asked to give euphemisms that replace taboos. Finally linguistic strategies underlying euphemisms are analyzed. The outcome showed that: (1) the most offensive AFEs are sex-related expressions, followed by expressions regarding occupation, appearance, ability, expletives, characteristics and eating habits; (2) youth’s innovative strategies for creating euphemisms are found, such as eschewing negative comments but stating unrelated compliments resorting to celebrities’ names to replace undesirable addressing expressions neologism, loanwords, morphological reduplication, slang, and deixis. With the realization of euphemisms, the underlying strategy for euphemism is understood.
| Original language | English |
|---|---|
| Title of host publication | Embodiment in Language (II) |
| Subtitle of host publication | Food, Emotion and Beyond |
| Publisher | Springer Singapore |
| Pages | 93-108 |
| Number of pages | 16 |
| ISBN (Electronic) | 9789811017995 |
| ISBN (Print) | 9789811017971 |
| DOIs | |
| Publication status | Published - 2016 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Arts and Humanities(all)
- Social Sciences(all)
Cite this
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Euphemisms in animal-fixed expressions in Mandarin Chinese. / Yang, Ada Ya ying; Hsieh, Shelley Ching-yu.
Embodiment in Language (II): Food, Emotion and Beyond. Springer Singapore, 2016. p. 93-108.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Euphemisms in animal-fixed expressions in Mandarin Chinese
AU - Yang, Ada Ya ying
AU - Hsieh, Shelley Ching-yu
PY - 2016/1/1
Y1 - 2016/1/1
N2 - This study aims to investigate taboos and euphemisms in AFEs in Mandarin Chinese. After the analysis of AFEs in the previous chapter, this chapter discusses the self-administered Likert-type five-point scale questionnaire, which was completed by seventy-five subjects, rating the degree of offensiveness of AFE taboos. The subjects were asked to give euphemisms that replace taboos. Finally linguistic strategies underlying euphemisms are analyzed. The outcome showed that: (1) the most offensive AFEs are sex-related expressions, followed by expressions regarding occupation, appearance, ability, expletives, characteristics and eating habits; (2) youth’s innovative strategies for creating euphemisms are found, such as eschewing negative comments but stating unrelated compliments resorting to celebrities’ names to replace undesirable addressing expressions neologism, loanwords, morphological reduplication, slang, and deixis. With the realization of euphemisms, the underlying strategy for euphemism is understood.
AB - This study aims to investigate taboos and euphemisms in AFEs in Mandarin Chinese. After the analysis of AFEs in the previous chapter, this chapter discusses the self-administered Likert-type five-point scale questionnaire, which was completed by seventy-five subjects, rating the degree of offensiveness of AFE taboos. The subjects were asked to give euphemisms that replace taboos. Finally linguistic strategies underlying euphemisms are analyzed. The outcome showed that: (1) the most offensive AFEs are sex-related expressions, followed by expressions regarding occupation, appearance, ability, expletives, characteristics and eating habits; (2) youth’s innovative strategies for creating euphemisms are found, such as eschewing negative comments but stating unrelated compliments resorting to celebrities’ names to replace undesirable addressing expressions neologism, loanwords, morphological reduplication, slang, and deixis. With the realization of euphemisms, the underlying strategy for euphemism is understood.
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UR - http://www.scopus.com/inward/citedby.url?scp=85018537965&partnerID=8YFLogxK
U2 - 10.1007/978-981-10-1799-5_7
DO - 10.1007/978-981-10-1799-5_7
M3 - Chapter
AN - SCOPUS:85018537965
SN - 9789811017971
SP - 93
EP - 108
BT - Embodiment in Language (II)
PB - Springer Singapore
ER -