Euphemisms in animal-fixed expressions in Mandarin Chinese

Ada Ya ying Yang, Shelley Ching-yu Hsieh

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This study aims to investigate taboos and euphemisms in AFEs in Mandarin Chinese. After the analysis of AFEs in the previous chapter, this chapter discusses the self-administered Likert-type five-point scale questionnaire, which was completed by seventy-five subjects, rating the degree of offensiveness of AFE taboos. The subjects were asked to give euphemisms that replace taboos. Finally linguistic strategies underlying euphemisms are analyzed. The outcome showed that: (1) the most offensive AFEs are sex-related expressions, followed by expressions regarding occupation, appearance, ability, expletives, characteristics and eating habits; (2) youth’s innovative strategies for creating euphemisms are found, such as eschewing negative comments but stating unrelated compliments resorting to celebrities’ names to replace undesirable addressing expressions neologism, loanwords, morphological reduplication, slang, and deixis. With the realization of euphemisms, the underlying strategy for euphemism is understood.

Original languageEnglish
Title of host publicationEmbodiment in Language (II)
Subtitle of host publicationFood, Emotion and Beyond
PublisherSpringer Singapore
Pages93-108
Number of pages16
ISBN (Electronic)9789811017995
ISBN (Print)9789811017971
DOIs
Publication statusPublished - 2016 Jan 1

Fingerprint

animal
eating habits
VIP
occupation
rating
linguistics
questionnaire
ability
Fixed Expressions
Mandarin Chinese
Euphemism
Animals
Taboo

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Yang, A. Y. Y., & Hsieh, S. C. (2016). Euphemisms in animal-fixed expressions in Mandarin Chinese. In Embodiment in Language (II): Food, Emotion and Beyond (pp. 93-108). Springer Singapore. https://doi.org/10.1007/978-981-10-1799-5_7
Yang, Ada Ya ying ; Hsieh, Shelley Ching-yu. / Euphemisms in animal-fixed expressions in Mandarin Chinese. Embodiment in Language (II): Food, Emotion and Beyond. Springer Singapore, 2016. pp. 93-108
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Yang, AYY & Hsieh, SC 2016, Euphemisms in animal-fixed expressions in Mandarin Chinese. in Embodiment in Language (II): Food, Emotion and Beyond. Springer Singapore, pp. 93-108. https://doi.org/10.1007/978-981-10-1799-5_7

Euphemisms in animal-fixed expressions in Mandarin Chinese. / Yang, Ada Ya ying; Hsieh, Shelley Ching-yu.

Embodiment in Language (II): Food, Emotion and Beyond. Springer Singapore, 2016. p. 93-108.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Yang AYY, Hsieh SC. Euphemisms in animal-fixed expressions in Mandarin Chinese. In Embodiment in Language (II): Food, Emotion and Beyond. Springer Singapore. 2016. p. 93-108 https://doi.org/10.1007/978-981-10-1799-5_7