Examining customer engagement and brand intimacy in social media context

Tien Wang, Fu Yu Lee

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish
Article number102035
JournalJournal of Retailing and Consumer Services
Volume54
DOIs
Publication statusPublished - 2020 May

All Science Journal Classification (ASJC) codes

  • Marketing

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