Exploration of the charm factors of ecological tourism

Biyun Hong, Min-Yuan Ma

Research output: Contribution to journalArticle

Abstract

With the development of tourism, ecological tourism is increasingly popular. There are countless ecological tourist areas which have high similarity and unreasonable development are being developed every year. It not only does not meet diverse tourist needs, but also waste a lot of social and natural environmental resources. How to develop ecological tourism accurately and effectively not only for economic benefits, most important for reducing the waste of environmental resources. So, to enhance the effective development of ecological tourism, Miryoku Engineering was used to abstract the charm factors of it. Tea ecological tourism as a representative case to study. Firstly, the evaluation grid (EGM) method of Miryoku Engineering was used to conduct in-depth interviews with 10 experienced tourists in tea ecological tourism. Through EGM, the charm factors were extracted as 6 factors: reassuring feeling, relaxing feeling, comfortable feeling, pleasant feeling, scientific and professional feeling, and intimate feeling. Secondly, The Quantification Theory Type I (QTTI) was used to analyze the weights of the relationships between the charm factors (abstract feeling/upper level) and the specific influencing factors (original evaluation item/middle and lower levels). The results showed that the reassuring feeling, relaxing feeling, scientific and professional feeling, and intimate feeling were strongly correlated to their corresponding specific influencing factors. The strategy of creating four different feeling directions for ecological tourism was proposed. This study provides a reference for the development and planning of ecological tourism. And it hopes to help to improve the quality of tea agricultural tourism development and reduce waste of social and environment resources caused by indiscriminate development.

Original languageEnglish
Article numbere107110
Pages (from-to)937-944
Number of pages8
JournalEkoloji
Volume28
Issue number107
Publication statusPublished - 2019 Jan 1

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ecotourism
tourism
tourists
tea
engineering
Planning
Economics
resource
Tea
tourism development
interviews
planning
economics

All Science Journal Classification (ASJC) codes

  • Ecology, Evolution, Behavior and Systematics
  • Pollution
  • Nature and Landscape Conservation

Cite this

Hong, B., & Ma, M-Y. (2019). Exploration of the charm factors of ecological tourism. Ekoloji, 28(107), 937-944. [e107110].
Hong, Biyun ; Ma, Min-Yuan. / Exploration of the charm factors of ecological tourism. In: Ekoloji. 2019 ; Vol. 28, No. 107. pp. 937-944.
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Hong, B & Ma, M-Y 2019, 'Exploration of the charm factors of ecological tourism', Ekoloji, vol. 28, no. 107, e107110, pp. 937-944.

Exploration of the charm factors of ecological tourism. / Hong, Biyun; Ma, Min-Yuan.

In: Ekoloji, Vol. 28, No. 107, e107110, 01.01.2019, p. 937-944.

Research output: Contribution to journalArticle

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Hong B, Ma M-Y. Exploration of the charm factors of ecological tourism. Ekoloji. 2019 Jan 1;28(107):937-944. e107110.