Exploring creative entrepreneurs’ happiness: cognitive style, guanxi and creativity

Ming Huei Chen, Yu Yu Chang, Yin Chen Lin

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)


Traditional economic theories generally assume that entrepreneurs’ satisfaction is largely affected by financial performance of their entrepreneurial business, while recent research suggests that entrepreneurs’ happiness is more important than financial success. Drawing upon the theories of entrepreneurial cognition and social networks, we develop a model to explore the factors influencing entrepreneurs’ happiness. A total of 270 creative entrepreneurs in Taiwan’s creative industries are studied. Results show that entrepreneurs’ creating cognitive style has a positive effect on both entrepreneurs’ creativity and firm creativity, but entrepreneurs’ planning cognitive style has a negative effect. Findings indicate that entrepreneurs with strong family ties and business ties have high level of individual creativity and firm creativity, which then have a positive influence on entrepreneurs’ happiness.

Original languageEnglish
Pages (from-to)1089-1110
Number of pages22
JournalInternational Entrepreneurship and Management Journal
Issue number4
Publication statusPublished - 2018 Dec 1

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Management of Technology and Innovation


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