Exploring dominant business logic transformation practices: a routine enactment perspective

Although scholars have widely recognised the importance of managing organisational change, few studies have focused on dominant business logic transformation. Hence, the purpose of this paper is to examine how organisational routines can be enacted for dominant logic transformation and the associated organisational learning in this process. This study extended Stiles et al’s. individual-level study method of enacting a schema and routines to incorporate the organisational level and explore the enactment of organisational routines for dominant business logic transformation. Specifically, we conducted our research through an in-depth case study of a Taiwanese ICT company’s transformation practices. This study extends our understanding of organisational dominant logic transformation by examining a complex combination of organisational agency, schemata, and routines.