Exploring e-payment adoption in Vietnam and Taiwan

Chinho Lin, Conghoang Nguyen

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)

Abstract

The purpose of this paper is to analyze how related factors influence customers' e-payment adoption in Vietnam and Taiwan. A conceptual model is proposed with four factors: perceived ease of use, perceived usefulness (from technology acceptance model), perceived risk and information, which impact e-payment use. Beyond these factors, the adaptor's personal innovativeness in technology is used as a key moderator. The sample consists of 676 Vietnamese and Taiwanese banking services users accessed through a survey. Results confirm the effects of the above determinants on customers' choices for e-payment use and reveal the role of personal innovativeness as a moderator. Practical guidelines are provided to bank managers on how to push up the process of adopting or adapt technology in new market. A comparison between Vietnamese and Taiwanese customers' perception brings a valuable reflection for investors or managers when targeting Vietnam or Taiwan market.

Original languageEnglish
Pages (from-to)41-52
Number of pages12
JournalJournal of Computer Information Systems
Volume51
Issue number4
Publication statusPublished - 2011 Jun 1

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Education
  • Computer Networks and Communications

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