Exploring the effect of implicit ads using eye tracker approach.

Su-Pin Hung, 陳 學志

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationTaiwanese Psychology Association 47th annual conference
Publication statusPublished - 2008 Oct

All Science Journal Classification (ASJC) codes

  • Education

Cite this

Hung, S-P., & 陳學志 (2008). Exploring the effect of implicit ads using eye tracker approach. In Taiwanese Psychology Association 47th annual conference
Hung, Su-Pin ; 陳學志. / Exploring the effect of implicit ads using eye tracker approach. Taiwanese Psychology Association 47th annual conference. 2008.
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Hung, S-P & 陳學志 2008, Exploring the effect of implicit ads using eye tracker approach. in Taiwanese Psychology Association 47th annual conference.

Exploring the effect of implicit ads using eye tracker approach. / Hung, Su-Pin; 陳學志.

Taiwanese Psychology Association 47th annual conference. 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Exploring the effect of implicit ads using eye tracker approach.

AU - Hung, Su-Pin

AU - 陳, 學志

PY - 2008/10

Y1 - 2008/10

M3 - Conference contribution

BT - Taiwanese Psychology Association 47th annual conference

ER -

Hung S-P, 陳學志. Exploring the effect of implicit ads using eye tracker approach. In Taiwanese Psychology Association 47th annual conference. 2008