TY - GEN
T1 - Exploring the Effect of Tourism Promotional Film on Visiting Intention
AU - Yang, Derrick
AU - Chen, Chun Chih
AU - Ma, Min Yuan
N1 - Publisher Copyright:
© 2018, Springer Nature Singapore Pte Ltd.
PY - 2018
Y1 - 2018
N2 - This study is exploring the affection of film preference and travel intention for tourism promotional film to tourist. The tourism industry has flourished with the people’s living standard and budget airline raising; travel abroad has become a leisure and entertainment that most of the people can afford. In order to understand the most influential factors of tourism promotional film, multiple linear regression analysis with backward algorithm conducted in this study. The result showed that “architecture” is one of the most influential factors affecting the film preference and travel intention. In addition, the film cannot excessive relax because it would reduce the attraction from tourist. Over-all result provided useful accordance to national government or travel agency to produce the media for effectively enhance tourist film preference and travel intention.
AB - This study is exploring the affection of film preference and travel intention for tourism promotional film to tourist. The tourism industry has flourished with the people’s living standard and budget airline raising; travel abroad has become a leisure and entertainment that most of the people can afford. In order to understand the most influential factors of tourism promotional film, multiple linear regression analysis with backward algorithm conducted in this study. The result showed that “architecture” is one of the most influential factors affecting the film preference and travel intention. In addition, the film cannot excessive relax because it would reduce the attraction from tourist. Over-all result provided useful accordance to national government or travel agency to produce the media for effectively enhance tourist film preference and travel intention.
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U2 - 10.1007/978-981-10-8612-0_28
DO - 10.1007/978-981-10-8612-0_28
M3 - Conference contribution
AN - SCOPUS:85044222965
SN - 9789811086113
T3 - Advances in Intelligent Systems and Computing
SP - 259
EP - 266
BT - Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
A2 - Koyama, Shinichi
A2 - Yamanaka, Toshimasa
A2 - Levy, Pierre
A2 - Mohd Lokman, Anitawati
A2 - Chen, Kuohsiang
PB - Springer Verlag
T2 - 7th International Conference on Kansei Engineering and Emotion Research, KEER 2018
Y2 - 19 March 2018 through 22 March 2018
ER -