Exploring the Effect of Tourism Promotional Film on Visiting Intention

Derrick Yang, Chun Chih Chen, Min Yuan Ma

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study is exploring the affection of film preference and travel intention for tourism promotional film to tourist. The tourism industry has flourished with the people’s living standard and budget airline raising; travel abroad has become a leisure and entertainment that most of the people can afford. In order to understand the most influential factors of tourism promotional film, multiple linear regression analysis with backward algorithm conducted in this study. The result showed that “architecture” is one of the most influential factors affecting the film preference and travel intention. In addition, the film cannot excessive relax because it would reduce the attraction from tourist. Over-all result provided useful accordance to national government or travel agency to produce the media for effectively enhance tourist film preference and travel intention.

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
EditorsShinichi Koyama, Toshimasa Yamanaka, Pierre Levy, Anitawati Mohd Lokman, Kuohsiang Chen
PublisherSpringer Verlag
Pages259-266
Number of pages8
ISBN (Print)9789811086113
DOIs
Publication statusPublished - 2018 Jan 1
Event7th International Conference on Kansei Engineering and Emotion Research, KEER 2018 - Kuching, Malaysia
Duration: 2018 Mar 192018 Mar 22

Publication series

NameAdvances in Intelligent Systems and Computing
Volume739
ISSN (Print)2194-5357

Other

Other7th International Conference on Kansei Engineering and Emotion Research, KEER 2018
CountryMalaysia
CityKuching
Period18-03-1918-03-22

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Yang, D., Chen, C. C., & Ma, M. Y. (2018). Exploring the Effect of Tourism Promotional Film on Visiting Intention. In S. Koyama, T. Yamanaka, P. Levy, A. Mohd Lokman, & K. Chen (Eds.), Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018 (pp. 259-266). (Advances in Intelligent Systems and Computing; Vol. 739). Springer Verlag. https://doi.org/10.1007/978-981-10-8612-0_28